A real-estate agent is a sales channel. As your project's sales department, we bring focus, pricing discipline, a dedicated office and ownership after the sale. Here's how we work, and our partnership models.
We own your project as if it were our own, and we share every step openly, in numbers. Everything we do rests on these two principles.
Local real-estate agents are our biggest partners, and we bring them into our network. The difference is that we own the project's entire lifecycle.
| Typical real-estate agent | İNN GROUP | |
|---|---|---|
| Focus | Markets dozens of projects at once | Your project only, full focus |
| Pricing discipline | Asks the developer for discounts | Defends the list, sells on value |
| Product knowledge | Pitches the project from a brochure | Knows the architecture and build details |
| Sales office | No fixed office, shows by appointment | Staffed sales office, open all day |
| Marketing | Posts a listing on a property portal | Data-driven digital campaigns |
| Agent network | Sees other agents as competitors | Turns the local network into partners |
| Reporting | Verbal feedback, nothing measurable | Data is reported, strategy is updated |
| After sales | Relationship ends with the commission | Title deed, interior design and leasing continue |
An agent sells for the commission. We manage the project's entire lifecycle.
Price haggling, late payments, pressure from agents, complaints: none of it lands on your desk. We are the buffer.
RISK TO YOUThe price list gets broken; later buyers expect the same discount and project margins erode.
OUR SOLUTIONA price list based on local analysis and rule-based discount authority. Instead of discounts, we offer value through payment plans and interior design packages.
RISK TO YOUSales cycles stretch out; unsold stock ties up working capital.
OUR SOLUTIONA structured in-office presentation and closing techniques, a follow-up schedule and a second touchpoint through the agent network.
RISK TO YOUThe conversation turns into price haggling; the project's real value never comes up.
OUR SOLUTIONWe keep an up-to-date competitor analysis on hand; comparisons are made on m² efficiency, floor plans, materials and delivery date.
RISK TO YOUConstruction revisions, rising costs and delivery delays.
OUR SOLUTIONRequests are channelled into an optional interior design package; scope and limits are set clearly in the contract from the start.
RISK TO YOUCash flow suffers and the construction schedule is put at risk.
OUR SOLUTIONWe track payments and title deeds; delays are spotted early, we handle the conversation, and your relationship with the buyer stays intact.
RISK TO YOUThe agent extracts concessions for a commission; pricing discipline is broken from the outside.
OUR SOLUTIONWe manage the agent network; commission and discount rules are the same for everyone, and transparent.
The first six steps prepare the project for sale and close the sales. The last four begin after closing, turning buyers into investors and into sales partners who recommend you.
Pre-sales and sales
We study the project's surroundings and competing projects on site, and deliver a positioning and competition analysis.
Using current local sales data, we build a competitive, sustainable price list unit by unit.
We design the strategy best suited to the area before launch, and refine it throughout based on results.
We meet local real-estate agents one by one, present the project, and keep the briefing group active with regular updates.
We use online marketing techniques to reach the right audience and deliver a steady flow of qualified buyers.
In a sales office open all day, we present the project properly and use proven closing techniques to bring every meeting to a result.
After sales
We track the payment plan and title deed process step by step.
Through the relationship built during construction, buyers become partners who invest again and recommend you.
Using the show flat as a reference, we work with İNNTERİOR to offer every buyer a service tailored to their own home.
We manage leasing for investor buyers, giving them complete peace of mind.
The goal isn't just to sell units, but to sell each unit at the right time, at the right price. Selling the same unit six months too early, or six months too late, costs the developer money.
Variables behind the price matrix
Entry just below the local average; fast early sales build momentum and references.
As demand is confirmed, prices move up and discount authority narrows.
Prices move above the local average; remaining stock is sold selectively.
The best-positioned units sell at a premium; discounts end.
From signing onward, every phase has a defined output. The timeline can tighten or extend with the scale of the project.
Every metric is tied to a decision. Reports aren't written to inform, but to drive decisions.
| Metric tracked | What it tells us | What decision it triggers |
|---|---|---|
| Office visits and inquiries | Is marketing actually driving traffic? | Campaign budget and channel mix |
| Meeting → offer conversion | Are the presentation and sales arguments working? | Team training and presentation script |
| Offer → sale conversion | Is the price resonating with the market? | Price level and discount authority |
| Average discount rate | Is pricing discipline holding? | List price revision |
| Share of agent-sourced sales | Is the local network active? | Briefing and incentive structure |
| Inventory absorption rate | The project's overall sales pace | Timing of tiered price increases |
| Remaining inventory mix | Which types and positions are lagging? | Type-specific campaigns and price adjustments |
The office, staff and training are on us. You never have to build or manage a sales team of your own.
Our only fee is commission on completed sales.
We carry all the risk. For well-located projects with fast expected sales.
A monthly fixed operating fee and a reduced commission rate.
Balances office and team costs on long-running, high-unit-count projects.
A base commission plus a bonus on sales above target.
Turns beating the target price and sales pace into a shared gain.
Commission rate and fixed fee are finalized in our meeting, based on project size, target sales period and scope.
All we need is your project file and a one-hour meeting. The preliminary review is free of charge.
